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Marketing Managers

in Massachusetts

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Occupation Projection for Marketing Managers

SOC
Code
Title Employment Change Average Annual Typical education needed for entry
2016 2026 Level Percent Exits Transfers Change Openings
112021  Marketing Managers 14,510 15,724 1,214 8.37 % 344 918 121 1,383 Bachelor's degree 

Marketing Managers Projections by Industry

Industry 2016
Employment
Projected 2026 Employment Change
2016-2026
2017
Mean Annual OES Wage
Number Percent Distribution Number Percent Distribution Number Percent
Professional, Scientific, and Technical Services    3,560  25 % 4,170  27 % 610  17 % $161,320
Professional, Scientific, and Technical Services    3,560  25 % 4,170  27 % 610  17 % $161,320
Wholesale Trade    2,220  15 % 2,340  15 % 120  5 % $131,770
Finance and Insurance    1,850  13 % 1,940  12 % 90  5 % $158,100
Information    1,540  11 % 1,600  10 % 60  4 % $136,100
Management of Companies and Enterprises    1,440  10 % 1,550  10 % 110  7 % $146,580
Management of Companies and Enterprises    1,440  10 % 1,550  10 % 110  7 % $146,580
Merchant Wholesalers, Nondurable Goods    1,310  9 % 1,400  9 % 90  7 % $130,160
Publishing Industries (except Internet)    790  5 % 780  5 % -10  -1 % $121,930
Credit Intermediation and Related Activities    710  5 % 740  5 % 30  4 % $138,590
Computer and Electronic Product Manufacturing    680  5 % 630  4 % -50  -8 % $154,460
Insurance Carriers and Related Activities    620  4 % 650  4 % 30  6 % $167,450
Merchant Wholesalers, Durable Goods    570  4 % 580  4 % 10  2 % $133,350
Wholesale Electronic Markets and Agents and Brokers    340  2 % 370  2 % 30  7 % $130,980
Health Care and Social Assistance    330  2 % 370  2 % 40  14 % $114,540
Educational Services    320  2 % 370  2 % 50  15 % $114,870
Educational Services    320  2 % 370  2 % 50  15 % $114,870
Data Processing, Hosting and Related Services    260  2 % 300  2 % 40  14 % $141,110
Nonstore Retailers    250  2 % 310  2 % 60  22 % $131,310
Chemical Manufacturing    250  2 % 260  2 % 10  2 % $134,090
Other Information Services    240  2 % 270  2 % 30  9 % $137,190
Miscellaneous Manufacturing    210  1 % 210  1 % 0  2 % $159,530
Real Estate and Rental and Leasing    180  1 % 190  1 % 10  7 % $127,240
Administrative and Support and Waste Management and Remediat    170  1 % 190  1 % 20  9 % $149,170
Other Services (except Government)    160  1 % 180  1 % 20  9 % $117,440
Religious, Grantmaking, Civic, Professional, and Similar Org    150  1 % 160  1 % 10  9 % $116,380
Real Estate    150  1 % 160  1 % 10  7 % $129,250
Nursing and Residential Care Facilities    120  1 % 150  1 % 30  18 % $97,920
Arts, Entertainment, and Recreation    110  1 % 130  1 % 20  11 % $112,290
Massachusetts Department of Unemployment Assistance
Economic Research
This workforce product was funded by a grant awarded by the U.S. Department of Labor's Employment and Training Administration. (more...)